Australian businesses spend hundreds of millions of dollars posting business-related paper documents each year.
According to the AFR, “business related letters accounted for about 4.2 billion of the 5.6 billion mail items” that Australia Post carried in 2007-8. ¹
According to the newspaper, 15 per cent of this was promotional mail (direct mail advertising and catalogues).
The cost to send hundreds of millions of promotional items like this through the post is signiﬁcant. Much of it could have been sent by email at a far lower cost.
There are two types of direct mail advertising, more commonly refereed to as “junk mail”:
Want to stop deliveries of direct addressed mail to your household? Click here for details.